I lead design teams to deliver outstanding outcomes for business and elegant experiences for users, based on solid, user-centric research, the implementation of best practice and consistent, stylish user interfaces. I can also help with UX strategy and improving UX maturity.
(Social)
(CV)
Hello, I'm Mark Lythgoe: a user-centric designer, problem solver and design leader.
SCROLL
(SKILLS)
Design
(01)
I design simple solutions that delight the user and provide a balance of form and function. I have hands on skills in UI design, wire-framing, prototyping, typography, layout, iconography and branding.
Research
(02)
I remove assumptions from the design process by making decisions based on solid research and evidence. I'm highly experienced in leading on qualitative and quantitive research activities including user testing, user interviews, NPS, C-SAT and usability scoring.
Strategy
(03)
Working as a designer for 20+ years has equipped me with a deep understanding of the benefits of a design-centric culture. I provide businesses with strategic initiatives including user engagement, use of data, journey mapping, persona development, core journey definition, UX maturity and thought leadership.
Leadership
(04)
Effective design leadership involves guiding the design team and the organisation, defining the vision, strategy, and values of the design function, and aligning them with business goals and customer needs. I prioritise nurturing strong design teams and creating a safe, open environment for team members to thrive. As a mentor, I identify strengths and weaknesses, to devise personalised professional development plans to benefit individuals, teams, and the business.
Selected case studies
(ABOUT)
My passion for good design that combines functional beauty and purpose driven communication, coupled with my ability to listen and understand, enables me to deliver high value experiences and solutions.
I am an advocate for design best practice based on
user-centric, research led initiatives and always consider myself to be the voice of the user. I am a highly motivated team player and a leader who loves collaborating with other creative people to solve problems.
user-centric, research led initiatives and always consider myself to be the voice of the user. I am a highly motivated team player and a leader who loves collaborating with other creative people to solve problems.
Testimonials
"Mark played a key role in defining and designing various customisations we were considering for our online learning platform. He has an excellent design eye and understands the need to ground decisions in user research, rather than assumptions. Mark is also politically astute and is able to operate cross-team to build consensus while tackling challenging design questions. A definite asset to any product /development team."
Director,
Pamoja
Pamoja
"I've had the great benefit of working with Mark more than once. I've worked with TONS of designers over the past 20 years. I keep returning to Mark as he, for me, is the 'best of breed'. He is a business and growth focussed Designer who will deliver the very best for you within any constraints that you may face-and his delivery never seems compromised. I'll continue to seek out Mark where I can, he comes with my highest recommendation."
MD
Kiwago Ltd
Kiwago Ltd
"Mark is unwavering in his commitment to user-centric design, possessing a deep understanding of our users' needs, and has consistently championed initiatives to enhance their overall experience. Under his leadership, our product has evolved to become more intuitive, engaging, and accessible, leading to increased user satisfaction and retention."
CEO,
PebblePad
PebblePad
"Mark has proven to be an outstanding UX designer and leader, demonstrating unparalleled creativity and commitment. His dedication to pushing boundaries ensures the delivery of top-tier user experiences, significantly enhancing our organisation's products and making a tangible impact on mariners globally. I wholeheartedly endorse him for any endeavours in user-centric design leadership."
Delivery Lead Manager
Ocean Technology Group
Ocean Technology Group
