(ABOUT ME)
A highly experienced design leader who strives to build delightful, high value user experiences.
I am a UX and design leader with over 20 years of experience in leading and delivering user-centric design solutions for digital platforms and applications. I have a strong background in UX research, UI design, web content, and creative direction, as well as proficiency in various design tools and methods, such as Figma, Adobe CC, Sketch, OOUX, and Lean UX.
Recently, I served as the Head of UX and Design both at PebblePad and Ocean Technologies Group. In these roles, I worked with C-suite staff, development teams, and key stakeholders to define and execute UX strategies, conduct user testing and research, create wireframes and prototypes, and facilitate design workshops. I also contributed to thought leadership on UX and UX research through blogs, white papers, and presentations. My mission is to create engaging and effective experiences that meet the needs and expectations of business, customers and users.
Recently, I served as the Head of UX and Design both at PebblePad and Ocean Technologies Group. In these roles, I worked with C-suite staff, development teams, and key stakeholders to define and execute UX strategies, conduct user testing and research, create wireframes and prototypes, and facilitate design workshops. I also contributed to thought leadership on UX and UX research through blogs, white papers, and presentations. My mission is to create engaging and effective experiences that meet the needs and expectations of business, customers and users.

(COmpanies and clients IĀ have worked for)










(SKILLS)
Design
(01)
- UI design and build
- Wire-framing
- Prototyping
- Interaction design
- OOUX
- Software: Figma, Adobe CC, Sketch, UX Pin, Axure, Balsamiq, Miro, Marvel
- Graphic Design
- Creative direction
- Web design
- App design
- Brand Identity design
- 3D modelling and animation
- Art direction
- Wire-framing
- Prototyping
- Interaction design
- OOUX
- Software: Figma, Adobe CC, Sketch, UX Pin, Axure, Balsamiq, Miro, Marvel
- Graphic Design
- Creative direction
- Web design
- App design
- Brand Identity design
- 3D modelling and animation
- Art direction
Research
(02)
- Journey mapping
- User flows
- User testing
- Qualitative research
- Quantitative research
- NPS generation
- CSATĀ generation
- Personas
- Surveys
- Impact metrics and data analysis
- User flows
- User testing
- Qualitative research
- Quantitative research
- NPS generation
- CSATĀ generation
- Personas
- Surveys
- Impact metrics and data analysis
Strategy
(03)
- Lean UX advocate
- Content strategy
- UX writing
- Thought leadership
- Information architecture
- Design thinking
- Workshop facilitation
- Design principles
- Planning
- Content strategy
- UX writing
- Thought leadership
- Information architecture
- Design thinking
- Workshop facilitation
- Design principles
- Planning
Leadership
(04)
- Design management
- Commissioning
-- Design talent scout
- Mentorship
- Professional development planning
- Skills audits
- Communication and presentation
- Commissioning
-- Design talent scout
- Mentorship
- Professional development planning
- Skills audits
- Communication and presentation